Originally Posted by
MakeMaya
Benefits Of Email Marketing
In the so-called “old days” – i.e. before the Internet – marketing was a lengthy and often tedious process. Generating, following up on and turning leads into clients required multiple phone calls and face-to-face meetings and was often the business version of walking a tightrope: One misstep, even accidental, could ruin everything.
Fortunately, in the 21st century, marketers have methods at their disposal that are far less dangerous and far more successful! By investing in email marketing software, and engaging in email marketing, companies can cut the time required to land clients to a single day! No kidding! Here’s how email marketing can immediately enhance your business:
1.) Email marketing provides gives people a reason to respond quickly. The “call-to-action” in every email – whether it’s a coupon or a link to a particular product or offer – pulls people in and lends an urgency to the situation. By clicking on a second page, the potential client or customer automatically has reason to continue visiting the site or its “brick and mortar” sibling. In addition, email marketing software makes it easy for companies to evaluate visitors and their destinations and to better tailor future marketing efforts.
2.) With the merging of social media and email marketing, companies can engage people in a far more immediate and interactive manner.
Using social media tools to share email marketing via increasingly popular avenues such as Twitter and Facebook allows companies to respond to customers – both potential and legitimate – in real time. Plus, anyone who corresponds with the company via social media can be quickly and automatically added to the email marketing distribution list. This social interaction will dramatically broaden the scope of the email marketing campaign!
3.) Email marketing software offers templates that are free and easy to use and customize. As advantageous as it is to marry social media and email marketing, the truth is the biggest advantage of email marketing is its simplicity. Templates allow companies to flawlessly execute multiple campaigns at once and cater each one to different types of audiences. Email marketing can immediately benefit your company – find out how today!
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