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What the key metrics to measure the success of paid search campaigns?
What the key metrics to measure the success of paid search campaigns?
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Junior Member
Hi Friends,
5 Key Metrics to Measure Success of Paid Search Campaigns
#1: Quality Score. Quality Score is Google's measure of the relevance of your keywords, used to ensure that searchers see relevant ads and have a positive experience.
#2: Click-Through Rate.
#3: Conversion Rate.
#4: Cost Per Conversion.
#5: Wasted Spend.
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-Click-through Rates (CTR)
-Cost per Click (CPC)
-Quality Score
-Conversion Rate (CVR)
-Cost per Acquisition (CPA)
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