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Junior Member
Why do you need alt text on your images?
Hi Friends,
Why do you need alt text on your images?
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Junior Member
It is important and necessary to add alt text to the photos on your website for three main reasons:
1. If images fails to load – If for any reason an image does not render on a web page, the alt tag will display in place. This means visitors to that web page understand what image should be there even though they are unable to see it.
2. For Search Engines – Search engines, such as Google and Bing regularly crawl web pages. It is easy for them to understand text copy on a page, however, images are difficult to read. This is where alt text comes to play. Alt text is used to describe to search engines what the image is showing, allowing search engines to give users better results when performing an image search.
Alt text is a great place to include your main keyword to improve your image search ranking for that term. However, it is important to use appropriate text that actually describes your image. You should not include keywords if they are not relevant to the image being displayed, and if it doesn’t describe the image. If you do this, it could do more harm than good and negatively affect your website’s SEO.
3. For the visually impaired – The visually impaired tend to use screen readers in order to browse web pages. These screen readers will identify and interpret what is being displayed on their screen. Alt text is needed to explain and describe to people using screen readers what is on your page. For this reason, it is important to convey contextual information that will explain the image in more detail.
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The required alt attribute specifies an alternate text for an image if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it because of slow connection, an error in the src attribute, or if the user uses a screen reader.
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ALT tags is basic need of website images to optimize them according to on-page SEO factors.
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Alt text is a great place to include your main keyword to improve your image search ranking for that term. However, it is important to use appropriate text that actually describes your image. You should not include keywords if they are not relevant to the image being displayed, and if it doesn't describe the image.
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