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In SEO which work play major role to improve ranking

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    Complete ON-page should be done properly
    Off-page Activities
    Bookmarking
    Forum posting
    Blog Posting
    Article submissions
    Blog commenting

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    Having a good quality content will help your website rank in search engines.

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    From the moment you begin SEO with On-Page till the day you do Off-Page Activities, everything plays an important role.

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    OnPage optimization
    Content
    Bakclinks

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    SEO Off page is playing important role in SEO.

    Article submission
    Blog submission
    Classified submission
    Images sharing
    Video sharing
    Info-graphics submission
    Guest posting
    Forum profile creation

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    Quality of content & authority of backlinks - play an important role for website rankings.

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    On-page and Off-Page both are important but off-page SEO is more dynamic because through that you can earn Backlinks. You can use techniques like,

    Content Marketing (Blog Posting)
    Bookmarking
    Comment posting

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    Default Both are important

    I asked this question to the best SEO company called Zera Creative who is managing the SEO of my website and they answered me that On-page SEO is nothing without Off-page SEO and Off-page SEO is nothing without On-page SEO. Both are important for ranking but you should focus on on-page SEO because it is under your control.

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