Magento 2 offers some options that help to optimize the SEO of your Magento 2 store. Redirects are the most common approach developers use in web applications. Redirect usually means a rule or set of rules which helps to forward the user from one URL to another URL. When the rule goes into effect, any link that points to the targeted URL is redirected within seconds. URL redirection also makes your existing URLs more search engine friendly.

In Magento 2, you can easily write the Redirect Rules by using the Magento 2 Admin Panel.

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