Is Domain Authority still Useful for SEO?

[LisaHandson89]

Hi Folks,

I have heard and read somewhere that in 2016, domain authority is meaning nothing. Google many times changed their algorithm, but Moz remained in a Stone Age.

As the result, in 2016 the MOZ metrics are completely meaningless for SEO purpose. Thousands domains with high DA are Google penalized or banned.

How rightful is that importance?
Your comments are welcome.

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[clapcreative]

yes that metters

[jaysh4922]

Domain Authority is one of the highly valued factors that help search engines to assess the importance of your website in comparison with the other websites in a particular field.Google uses domain popularity as one of the most important factor to assign PageRank to your website.

[Joylinford]

I think domain authority is still important for the website but we also do not ignore that Google already penalized thousands of domains with high DA.

I am wondering, How can MOZ metrics be wrong?

[gisteam]

Absolutely more useful for seo

[daviddakarai]

Yes, Domain authority having more value in present days, because now page rank is not having any importance. Domain authority is only way to know the importance of website.

[besthotellahore]

It determines the probability of ranking higher in the SERPs. So, in Google eyes, domain authority is something that makes you are master of a certain profile. Higher the number, maximum are the chances of you being on the higher side of search engine rankings. Yes, it does impact SEO in some or other ways.