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How customer loyalty affects your business?

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    Junior Member meosieuluoi's Avatar
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    Default How customer loyalty affects your business?

    When competition is getting tougher and tougher, corporations try many ways to boost their sales. The popular trend to attracting customers is to encourage group buying by selling their products and services at deeply discounted prices. On the surface, this customer acquisition method of increasing sales seemed to work. However, group buying does more harm than good to your business and its brand. You make plenty of sales, but hardly any of these dollars translate to profits. Businesses are starting to be wary of group buying.

    Consider another channel of increasing sales- through customer retention and loyalty activities. Not only does instilling customer loyalty increase sales, it also creates profits and builds your brand. According to The Gartner Group, 20% of your existing customers generate 80% of your profits. The key for any businesses to survive and grow is beyond just acquiring new customers, but to build sustainable sales stream of existing customers.

    It’s about time businesses pay more attention to building and instilling customer loyalty which has a long-term impact on their brands and not getting completely sucked into the group buying craze. It is more than just increasing sales.

    Here are 5 reasons why customer loyalty matters.

    1. More upsell and cross-sell to loyal customers
    Loyal customers are familiar with their favourite brands and more willing to try out and explore recommendations and new products. Marketing Metrics found out that the probability of selling something to new prospects is only about 5-20%, whilst the probability of selling something to an existing customer is 60-70%. For the same amount of effort to sell something, expected sales as such is higher from selling to your loyal customers.

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    2. Loyal customers: your brand ‘ambassador’ !
    Loyal customers are more inclined to share their positive experience and making recommendation of a business to their friends. They love your brand, they speak about your brand and humans are generally more influenced by people they are familiar with. Word-of-mouth marketing is one of the most powerful channel of marketing, if not the most. They reinforce your brand in the mind of consumers that are unfamiliar and new to your brand.

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    3. Lower costs to serve loyal customers
    It is 6 to 7 times more expensive to acquire new customers than servicing your regulars. Businesses have to advertise to attract their attention, incentivise them with discounts, educate them about their brand and product, provide personalised services which all amounts to costs. By focusing on customer loyalty and building your brand, your loyal customers will be a strong influencer to get new prospects to try out your brand, substantially reducing the associated costs in acquiring new customers. Cultivate loyalty, and get an army of free, sales people to spread the love of your brand.

    4. Customer loyalty insulates your business from price war
    Competition is heating up! Let’s slash prices! But through loyalty, it reduces the effect of price sensitivity on your customers and in the words of Warren Buffett, it gives you an ‘economic moat’ from losing customers to competitors. It takes more than reducing prices to lure your loyal customers away. Loyalty also helps in the opposite direction when prices have to go up. In times of rising costs and inflation, the stickiness and commitment towards your brand makes it easier to pass on additional costs to customers without them defecting in mass, eventually helping to protect your bottom line.

    5. Loyal customers’ feedback is reliable
    Feedback is crucial to know where and how to improve. Loyal customers, they love your brand. They wouldn’t hesitate or be shy to provide their honest feedback, especially negative ones as they want to see your brand thrive and serve them better. In many instances, new customers visit your brand, try it out, have some dislikes or unpleasant experience and they tend not to voice it out and telling themselves that they will not return again. You hardly get feedback loop from new customers and this is detrimental to your product and service quality.


    Going digital has also made it easier for customers to spread and share their favorite brands and for businesses to increase brand exposure through integration with Facebook, email and smartphones. Customer loyalty, as you can see, not only brings in quality, profitable sales but also building your brand, reducing your marketing costs and innovating on your product and services quality.

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    Junior Member Jim Anson's Avatar
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    It helps you drive more and more customers to your website because it simply shows that you take care of your customers.

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    Reviews - is a pure customers loyalty!

    Reviews play an important part in building company’s image and increasing conversion rates. According to Invesp Consulting research, 90% of consumers read online reviews before visiting a business, 88% of consumers trust online reviews as much as personal recommendations and customers are likely to spend 31% more on a business with “excellent” reviews. So, after our own research in this field of ecommerce business we’ve developed our extension for Magento that will help you to obtain more reviews.

    Automated Review Reminder plugin for Magento
    - Reminds your customers to leave some feedback regarding the purchased products
    - Can send multiple email templates depending on the delay before sending
    - Flexible settings give ability to create an effective review reminding campaign based on your needs
    - READY-MADE SETTINGS FOR REMINDER EMAILS
    - ABILITY TO SEND REMINDERS TO CERTAIN CUSTOMER GROUPS
    - ABILITY TO SKIPPING CERTAIN ORDERS IN EMAILING
    - POSSIBILITY TO SEND REVIEW REMINDERS MANUALLY

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    Summary of Magento upgrade strategy
    How to upgrade from Magento 2.0.x to Magento 2.1
    In this article, we will explain how to upgrade your Magento version from Magento 2.0.x to Magento 2.1 using Command-Line Interface (CLI). Please keep in mind that this upgrade supports a fresh installation of Magento 2, so it is not recommended to apply this method on your live store. After the upgrade, you can migrate your data from old Magento 2 store to newly upgraded Magento 2.1 store.

    Step 1: Access Your Server via SSH
    You need to connect your server via SSH. You can follow this tutorial on how to connect your server via SSH.

    Step 2: Navigate to the Magento 2 Root Directory
    Once your SSH connection is up, you will need to move to your target application folder. In that application folder, you will find the public_html folder which is the root directory of Magento 2.

    Step 3: Upgrade Commands
    Please follow the same order and use the commands listed below:

    composer require magento/product-community-edition 2.1.0 –no-update
    Note: As 2.1.0 is the latest version, these numbers can be changed accordingly.

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    Customer loyalty significantly impacts your business by driving repeat sales, enhancing brand reputation, and reducing marketing costs. Loyal customers are more likely to make consistent purchases, like ordering supplies regularly. For instance, a business that sells 4x6 thermal labels benefits from repeat orders by satisfied clients who trust the product's quality. This steady demand helps maintain revenue streams and forecast sales more accurately. Additionally, loyal customers often become brand advocates, recommending your products to others and contributing to organic growth. Investing in customer loyalty programs can thus lead to long-term profitability and a competitive edge in the market.

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    In a crowded marketplace, businesses that focus on customer loyalty differentiate themselves from competitors. Offering exceptional service, exclusive rewards, and personalized interactions can give you a competitive edge. A strong emotional connection between your brand and customers leads to long-term relationships, making it harder for competitors to lure them away.

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    Customer loyalty is not just a nice-to-have—it’s a crucial element of a thriving business. By focusing on customer retention and building strong relationships, businesses can enjoy sustained growth, increased profitability, and a solid brand reputation. Investing in customer loyalty today will set your business up for long-term success. For me Protemos, a business management system for freelancers https://protemos.com/tms-for-freelance-translators.html designed for translation and service-oriented agencies, can be a game-changer in ensuring seamless workflow, client satisfaction, and order fulfillment.

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    I’m trying to figure out the best way to fix my search results. When I Google my name (or my business), there are a few negative or misleading links that show up on the first page. It’s frustrating because they don’t reflect who I am or where my business is today.

    I’ve been researching reputation management services but I’m not sure how reliable they are. Can they really help push down or remove bad links? Or are there better ways to fix search results, like SEO or creating positive content?

    I’d really appreciate hearing from anyone who’s been through this. What worked for you? How long did it take to see changes?

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    Quote Originally Posted by Christian2 View Post
    I’m trying to figure out the best way to fix my search results. When I Google my name (or my business), there are a few negative or misleading links that show up on the first page. It’s frustrating because they don’t reflect who I am or where my business is today.

    I’ve been researching reputation management services but I’m not sure how reliable they are. Can they really help push down or remove bad links? Or are there better ways to fix search results, like SEO or creating positive content?

    I’d really appreciate hearing from anyone who’s been through this. What worked for you? How long did it take to see changes?
    Online reputation management is essential for businesses because first impressions often start online. Negative reviews or outdated information can seriously hurt your brand and sales. If you are wondering how to fix my search results, working with a professional service is key. I recommend Reputation Prime because they specialize in pushing down negative content and boosting positive visibility. Their team understands how to manage online presence effectively, helping businesses protect their image and attract more customers through better search results.

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    Customer loyalty plays a vital role in sustaining and growing a business. Loyal customers not only bring repeat sales but also act as brand advocates. However, negative reviews can harm a business’s reputation, especially when dealing with high-profile clients. I once hired HLK Marketing agency for my client’s business after a negative review threatened their public image. Their expertise in online reputation management for high profile individuals helped us recover quickly and protect the brand. Building loyalty and managing reputation go hand in hand to ensure long-term business success.

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