Holding periodic promotions and offering special discounts are great ways to encourage initial sampling of your wares. Remember, that Facebook store won’t mean much unless actual conversions are happening.
Do you have any ideas now? if not I recommended to choose Magento Customer Pictures Contest which is a social networking that allows customers and users to take part in the pictures contest rated by facebook like system, voting, adding comments by (Facebook, Yahoo, AOL, Hotmail).

More details :http://www.mage-shop.com/magento-cus...s-contest.html

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