Google Analytics is one of the finest services coming out from Google for those who are actively managing websites. It allows them to pay more attention towards important ratios, like tracking and conversions, of their websites.

There are many Magento store owners who are not properly aware of the tracking related services offered by Google Analytics. It offers in-depth insights on website traffic, visitor segmentation, demographics visualization, and goal related tracking. All these services give a new dimension to your ecommerce business.

Google Analytics gives its users a wide range of services like tracking data and managing visitors records and sign up on the website. However, tracking the data and then collecting it, simultaneously, for an ecommerce website is a complex task to do.

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