What is mean by Google Bowling in SEO?

[Vicky_patel]

What is mean by Google Bowling in SEO?Is this any tricks or methods for improve the rankings of website?

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[kabitakumari420]

Its similar to black hat seo where violating the rules of web master tools.The techniques involved in ranking factor are different to generate back links.

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[patel_rosh]

Manipulating the external ranking factors that Google uses to penalize a site against your competitors.. Simply used to bring competitors down..!!

[anfomedpoonam]

Google Bowling also called "reverse SEO" is a technique to Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don’t like or want to appear in the SERPs).