According to statistics from the US Consumer Device Preference Report: Q4 2013 of Movable Ink, more than half of all emails are opened on mobile devices in the US (65% exactly). “This quarter’s report shows that we are in the midst of a mobile takeover,” said Movable Ink cofounder and CEO Vivek Sharma in a statement on the news. That news, therefore, might be the way out for any email marketing plans since computer- based traditional strategies proved ineffectively. However, not everyone knows how to take advantage of this news in order to increase conversion rate.
Don’t worry, just try some following tips and wait for the changes it will bring.
1. Let’s go responsive right now!

Responsive design is the latest trend in web design and so is newsletter. Just imagine what happen if your mobile addictive customers view a web-based newsletter on their smart phones or tablets!
2. DO NOT overload your customers with lengthy emails!

Hot titles, catchy words will catch their eyes for the first time and drive them to your main content right away. How to write it short? read more at:

3. Don’t miss the right time for sending emails:
Sending emails to customers right before their working or studying time is best choice. When do you send your email?

4. Is your landing page responsive? If not, fix it right away!
Be watch out! Even when your responsive email can attract customers to click the link, you can lose them easily if your landing page is not responsive. Is your link responsive? find out more

5. Have you tested it yet?
Creating and testing emails, you can make necessary adjustments to emails and make sure that it will work well with every customer.

It would be the best to use some email marketing services to have fast and convenient experience. They will allow you to self-design or configure your emails, testing and tracking the results.
There may be other tips for utilizing the mobile email marketing; however, these above tips are basic ones that you always have to keep in mind.
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