How to choose Between Mobile website vs. Mobile App ?

[Henry.Mofluid]

Why is a Mobile App better than browsing the Mobile Web?
It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with bad reception.

Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:

Mobile Apps: Function offline
Mobile Web Sites: Don’t

Mobile Apps: Enable Push Notifications for Direct Contact with Customers
Mobile Web Sites: Don’t

Mobile Apps: Always visible on your phone’s home screen
Mobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don’t

What are other businesses doing?
Big businesses like Amazon, eBay, Target, and Gap, started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Auto dealerships, hair salons, realtors – a whole host of industries – jumped onto the App wagon. Why?

Because Mobile Apps are the most affordable and effective way to reach out to customers these days.

What can you do with a mobile App?
Connect
Inform
Build Loyalty
Generate Business – and repeat business

It is easy to see what the power of mobile marketing apps can offer, however there is another very important benefit to the business owner. Return on investment.

Many businesses spend a fortune on mail outs and other traditional advertising. Over time with a proper marketing strategy, it has been proven that businesses over time can start to decrease spending on mail outs and other expensive advertising . As more and more people download your company’s app, the more people you can reach out to directly with offers through push notifications without the huge costs and efforts required through traditional methods.
Now Magento offer some extenstion that convert your e-commerce website into mobile app.Like Mofluid
Read More http://goo.gl/5jsqD0

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[Ocodewire]

I think mobile app is more convenient than mobile website because it is easy to use & save unwanted suffering time.