Things to see before placing a PPC bid?

[akstgsb]

Hi everyone....I am learning about internet marketing paid techniques so in that context I want to know what is a PPC bid? and what are the main things which needs to be taken under consideration while placing a bid?Appreciate your help.

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[Disha Pavers]

Pay Per Click cost depends on a number of other factors. If we take for example the cost per click of advertising with the most popular PPC system, Google Adwords, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. If it sounds a bit complicated then it probably is despite the efforts made by Google to make the whole system easier to use.