We're using Magento as our ecommerce platform. We've run into some issues which affected our home page rank in the SERPs, but not other parts of the site, such as our category pages. It's very strange.
We we're #1-#5 in the SERPs - on Google, Bing and Yahoo - for around 5-6 keywords phrases (we actually rank for about 20 or so, but I'm only concerned with good CTR and conversions). Over the past four months, we dropped for these main keywords phrases from the first page, to pages 2&3 on Google. We only dropped for a few keywords on Yahoo and Bing. I determined we weren't being penalized by Google and used Majestic SEO to look at our link profile versus the competition in our niche. We have a better link profile, as a good portion of our competition are using spammy, useless blogs for deep linking, links, etc.
Problem #1: We switched review systems from Magento's default system to a 3rd party plugin. There were 200+ instances of products reviews in the Google index from this comment system. However, it took the title tag from our home page (with all of our keyword phrases) and inserted it into the title tag of some 200+ review pages. We had over 200+ instances of the homepage version of our title tag. We fixed it by having our developer swap them out from "Home Page Title Tag Keyword Phrases" to "Product Review". Problem solved.
Problem #2: Our developer apparently has a development site which was indexed and it's an exact duplicate of our website. I had him use the X Robots tag, so hopefully this will resolve any potential cross-site duplicate content issues. Problem solved.
Here is/was Problem #3: Google keeps indexing weird string variations of our homepage. I had our developer use the canonical tag on the homepage, so that it will perhaps tell Google that www.hompage[dot]com/?12345 is actually the same as our homepage.
Here's what Google shows me under duplicate title tags:
www.homepage[dot]com/?dir=asc&order=name
www.homepage[dot]com/?gclid=CN7C1rrK < ------- why is it indexing a Google Click Identifier?
www.homepage[dot]com/?order=msrp_price&dir=asc
Any thoughts as to how I can resolve this?View more threads in the same category:
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