7 common Magento SEO mistakes need to know

**ccvv** · 30-03-2013, 01:39 AM

When dealing with Magento store’s SEO, these are the 7 most common basic mistakes I encounter. Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site:

1. Homepage title “home”

If I had a dollar for every Magento store out there I’ve seen with a homepage title “home” I’d be a rich man. The homepage is usually a CMS page. Go in there and change the title of the page into something more suitable such as “Blue Widgets Online Store – Example.com”.

2. Using “default description” field

System > Configuration > General > Design > HTML Head > Default description – Leave this blank or you’ll have such a mess of duplicate descriptions on your store that don’t really describe the given URL that it will be unbelievable. Also, please make sure your meta keywords are not “magento, magento commerce” etc.

3. Not turning on rel=canonical

Save yourself from lots of duplicate content issues. Turn canonicals on for both products and categories.

4. Logo title and/or alt “Magento Commerce”

Logo, usually in the top left of your website. Don’t have it say “Magento Commerce”. I’ve seen that a lot of times.

5. Forgetting to turn meta robots to “index, follow” and remove robots.txt disallow after a move from staging/dev site to the live site

System > Configuration > General > Design > HTML Head > Default robots “INDEX, FOLLOW”.

Sometimes people leave this as noindex, nofollow on dev server and forget to change it when they migrate to the live server.

6. Having a default layered navigation

Layered navigation is a hell for the SEO.

7. Building a sitemap with sample products and sample categories

I’ve seen this one as well. Check what’s in your sitemap.xml before you submit it to Google. No sample products please!

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**david** · 03-04-2013, 01:36 PM

Nice help. Thanks

**andrewclay** · 16-05-2013, 09:12 AM

These tips are highly recommendable while doing SEO for magento site.

**VishalBhatt123** · 18-09-2013, 08:56 AM

All of this mistakes are doing by any developer. But now they will take this all mistakes in their mind . Nice post....

**martinly** · 04-10-2013, 02:56 AM

Nice! It really help me!

**Amasty** · 30-01-2014, 02:43 PM

Originally Posted by ccvv

6. Having a default layered navigation

Layered navigation is a hell for the SEO.

That's especially true! So Magento navigation should be customized to be SEO-friendly. I hope our Improved Layered Navigation will be of great help for your store