What is the difference between on-site optimization and off-site optimization?
What is the difference between on-site optimization and off-site optimization?
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion
On-page optimization directly deals with the website optimization to increase the page ranking.those are
1.Page title
2.Heading tags
3.Url structure
4.Image optimization
5.content optimization
Off-page optimization deals outside the website to increase the page ranking.
1.Forum posting
2.Blog posting
3.Guest posting
4.Blog commenting
5.Article submission
SEO is a technique which helps the search engine find and rank your site higher than other million of sites in response to a search query thus SEO helps driving more traffic from Search engine.
SEO has 2 types:
1. On-site SEO: The technique which is used to make a change on the page for the purpose of ranking that page is called "On-site SEO".
2. Off-site SEO: Off-site refers to inbound linking from other website pages to your website pages.
-- On-page optimization means the changes we make on our website to get ranking like Meta tags,URL structure,Page title and many more according google SEO guidelines.
-- Off-page optimization means the activities to get backlinks so that we get ranked in google search results
On site SEO done on the website whereas Off site seo done off the site.
On Site is an all changes in our website
Off Site is an all changes in another website
Onsite and offsite SEO, otherwise known as on-page and off-page SEO, are the two main components of the search engine optimization (SEO) process. For maximum exposure to the search engine results and for higher rankings, you need to understand the difference between the two and how to utilize them better.
On page SEO -- On page SEO includes the Stuff you have to do on your site. It includes, Content writing, Making code simpler and all. All things you do on your site is called On-page SEO.
Off-page SEO - Off page SEO includes backlinking and all. In short, the things you Don't have to do on your site.
On page optimization is totally related to the website e.g. navigation, web page content, heading tags, image tags, robots, XML sitemap etc. whereas off page refers to link building, means to build links on other websites.
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords. You also need to make sure that you have a significant of inbound links from highly respected external websites - that's called offsite SEO.
On-page SEO is the process of optimizing elements on your website itself.
Off-page optimization is the process of linking or promoting your website using link building
On-page SEO is made changes on direct site on live server which identify by google and take list in google. off-page is SEO ongoing process where the site gets backlinks from relevant and high PR websites to get rank well.
On page Optimization
Title
Meta Description
Heading tag
Alt txt
301 Redirection
Internal linking
404 Error page
Mobile friendly
Canonization
URL Structure
Call-to-Action
I hope you have got enough details on on-page and off-page