What is importance of PPC marketing?

What is importance of PPC marketing?

PPC stands for Pay-per-click, a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of buying visits to your websites rather than earning the visits organically.

PPC (pay per click advertising) is important for online business success and a necessary component for a complete and successful digital marketing campaign. PPC or otherwise known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM).

PPC (pay per click advertising) is important for online business success and a necessary component for a complete and successful digital marketing campaign.

PPC Marketing is paid online promotion techniques which is good for short time brand & traffic.

Advertisers like PPC ads because it allows them to make key changes in the optimization strategy to improve their Quality Score.
This important elements make up a successful PPC marketing campaign.


1. AD Relevance and Quality Score
2. Keyword Management
3. Campaign Settings
4. Unique Selling Propositions (USPs)
5. Effective Call-To-Action
6. AD Extensions
7. Split Testing
8. Effective Landing Page