How to Add Facebook Pixel in Magento 2

Facebook Pixel is a tracking tool will allow you to determine the effectiveness of your Facebook ads. You can easily check and analyze the actions and the way people interact with your ads and behave on your store as a result of the ad. The tool goes beyond that, though, and allows you to create retargeting audiences for your ads as well.

Here's a complete guide: Add FACEBOOK Pixel in Magento 2

Stage 1: Download and Install the Facebook Pixel.

Stage 2: Run the CLI Commands.

Stage 3: Configure the Facebook Pixel Code in Your Store.

Stage 4: Verify Your Facebook Pixel Has Been Successfully Integrated.

So today in this guide I'm going to show you how to include Facebook Pixel in Magento 2. For this, I will utilize Facebook Pixel expansion by Apptrian.