The 4Ps of E-Commerce | What You Need to Know

The 4Ps of E-commerce are an integral part of running a profitable business. Deliver a product in front of the customers which is right for them, know the time of delivery, place, and price of the product. In order to know how the 4Ps can be achieved rightly into your business marketing strategy, see The 4Ps of E-Commerce | What You Need to Know.

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Discover More: The 4Ps of E-Commerce | What You Need to Know

Marketing Mix is basically the set of actions used by a company to promote the brand or its products. The set of factors that a company can leverage to make customers purchase the products. It is usually referred to as the set of 4 Ps – Product, Price, Promotion, and Place.

But if we look at it theoretically, it is a broader concept. Generally, there are three new Ps that have additionally been done – Process, People and Physical Evidence, but the priority of the top 4 remains the same. Check out in detail about all 4 Ps here!
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