What is black hat seo and how can we prevent it?
Black HAT SEO (search engine optimization) is primarily defined as a technique that is implemented for getting higher search engine rankings in an unethical manner.
All these Black HAT SEO tactics usually include some or more of the following stated characteristics : -
→Black HAT SEO is known for breaking all the rules and regulation that governs search engines.
→Because of the kind of SEO technique that is utilized on the web site Black HAT SEO results in creating a poor user experience.
→In an unethical manner it presents the web content in an absolutely different visual or non visual way for search engine spiders and also search engine users.
Most of what is heard as a Black HAT SEO actually used to be authentic, but a few set of people went overboard and now these set techniques are eventually frowned by the general by SEO community at large. These practices may provide short term gains in terms of ranking higher on the social engines.
And in case you are found utilizing these spammy techniques of Black HAT SEO on your website, you in turn are on the verge of getting penalized by search engines.
Black HAT SEO sort of solution is actually a short term solution for a long term problem, that creates a web site providing both an excellent user experience & everything that goes with that.
Some features that characterize Black HAT SEO are : -
Black HAT SEO technique is against the rules as set by the search engines.
Black HAT SEO is not effective in providing a good user experience.
It actually tricks the search engine spider for gaining better search results.
Main benefits that are provided by Black HAT SEO are mostly short term that perishes very soon. Search engines have their special algorithms that they use for ranking websites on their search results and once the search engine discovers or catches you with using any sort of prohibited or unauthorized technique on your web site which is not as per the standards set by search engines and is actually fooling them in some sort, the search engines would immediately remove your web site from their search page list of ranking. And to regain the importance of your web site on search pages after its banned from there is a pretty tough thing to accomplish.
How can you avoid Black HAT SEO ?
Read more : http://ilovemage.com/blog/what-is-bl...we-prevent-it/