How to Improve Your Ecommerce Operations in 2020

Hello Ecommerce Folks,

Underpinning all ecommerce businesses is a set of smooth-running, well-thought-through operations that help achieve your business goals. These operations include standard teams you’d expect in all businesses, like a sales team, a marketing team, and a customer services team, as well as digital-only requirements, like an IT and web development support team.

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In this article, you’ll learn how to boost all of these teams, contributing to net efficiency across your business, and boosting your profits from your ecommerce business as a result.

Sales
We’ll start with sales, as it’s one of those operations that’s distinctly different when you’re selling in the online marketplace. In traditional sales roles, individuals would speak face to face with a customer, attempting to persuade them that the product or service on offer is worth their investment. But that face-to-face interaction drops away when you’re selling online, so your sales team needs to be composed of different skills that are better suited to online selling.

So, what skills do Ecommerce salespeople need to make your profits rise? Well, you should consider looking for talent that:

Can help you target customers’ reasons behind their purchase
Rush consumers into buying, through offers and time-scaled discounts
Remind customers that you have more products that they may enjoy
Produce digital aspects to your ecommerce site that encourage sales
Make sure that you’re keeping an eye on the performance and productivity of your sales team in order to draw the best ROI from their hard work and creativity.

Marketing
A field of work usually fairly divorced from the sales team, in ecommerce the marketing team tends to work closer with salespeople, sharing resources and building strategies that intertwine and interrelate. Put simply, though, the sales team are generally in charge of the content and nudges on your website, while the marketing team deals with external advertising. Both contribute to your net sales, which contributes to your profits.

When considering how to improve your marketing team, you should focus on what it is that’s holding them back from working productively. Once you examine your team with this perspective, you’ll see that information and resource sharing takes up hours upon hours each week. With an asset management system in place you can centralize all of your marketing and sales material – allowing all staff to access it without chasing for content. Learn more about digital asset management online, to find the solution that suits your business.
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