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7 Best Ways To Optimize Checkout Page
According to a study from Baymerd institute that the average cart abandonment rate currently sits at 68.8% because of the long and complicated checkout process. In other words, most people put an item in the shopping cart but they do not purchase it. And that’s money you can’t afford to lose.
In ecommerce, Cart abandonment may cost billions of dollars in lost sales. But you- online store owners can reduce it by optimizing your checkout page.
But how to optimize checkout page ? In this article i will show you how to do that.
Some reasons for card abandonment
First, Let’s see some reasons why the customer put an item in the shopping cart but do not buy it.
Having to create an account before moving to paying process.
The long and complicated checkout process.
High shipping-fee and other unexpected fees, your customers do not like these.
Your client change their minds and decide not to buy it.
Or maybe they think your website is not trusted.
All of these issues can drive potential shoppers away, costing you income.
But don’t worry about them anymore. Using these tips and these your issues will be solved in just one music note :))).
Let’s move to the next part. There are 8 ways to optimize your checkout page that I suggest.
7 Best Ways For Checkout Page Optimization
1.Avoid Or Reduce Fees
Shipping-fee and other unexpected cost is one of the main reasons for cart abandonment. According to research, 60% of card abandonment come from high shipping fee and other costs. It means that it’s an important area to address with checkout page optimization. That’s why many store owners offer free shipping fee.
A small tip for your business: Many buyers don’t want to pay for a shipping fee and they would like to buy an item without shipping fee. You can add shipping fee into the price of products then offer a free shipping fee when your customer buys it. Many online retailers have tried and confirmed it works very effectively.
2.Include Multiple Payment Methods
Many people are in trouble when moving to paying process. One of them is not finding the suitable payment method. Therefore, offering many payment methods helps you to keep visitors shopping at your shop. You should add many payment methods consist of traditional payment methods such as credit card, visa, mastercard, paypal, … or modern digital payment methods such as electronic wallet, stripe, sage page from Mageplaza supplier or other payment supplier.
3. Make Checkout Process Simple
A long and Complicated Checkout Process make your buyers feel unhappy and it may make your buyer decide not to buy your products. Result from a study shows that about 28% buyers will not buy an item if the checkout process is so long and complicated. So, if you do not this issue happens at your store, you should make your process checkout as short as possible.
4. Reduce Form Field
Checkout process with many forms takes a lot of time and make trouble for buyers. So, the rate of cart abandonment also increase. You should know “The more checkout forms the higher cart abandonment rate”. Therefore, reducing form field is a good solution for not purchasing product issue.
Some options to solve this issue.
+ Using a single field for full name instead of separating full name into first name, middle name, last name.
+ Using billing address as shipping address default. If the buyer wants to use another shipping address, add a shipping address field as an optional field. This will cut off address form filling time.
5. Checkout Button Optimizing
Your CTA ( call to action) is an essential part of checkout page optimization. It may be “Buy now” or “Checkout”. Whatever the word is, it’s important to make checkout button stand out, so your clients can checkout anytime they want.
Small tip: Do not just put checkout button at the top. It should be put at the top, bottom and cart. It means your visitors won’t have to look for them when they’re ready to complete their purchase.
6. Use Friendly Checkout Interface
Checkout interface is an important factor you should pay attention. A bad interface may make your customer feel unhappy or it may make them feel that your checkout process is not safe. Eventually they decide not to buy your products. But if your checkout interface is good and friendly with users, checkout process will be faster since your clients feel safe when making payment on your website.
So How to make a friendly checkout interface? Below are some simple steps:
+ Reduce checkout steps.
+ Use auto-fill.
+ Show checkout progress.
+ Use friendly templates.
7. Use Single-Page Checkout
Another way to simplify checkout process is using single-page checkout. All needed information and payment methods will be integrated in just one page. There are two types of single-page checkout. The first is called One Page Checkout with two simple steps. The other one is One Step Checkout with only one simple step. It is the best way to make checkout process simpler, faster and conversion rate also becomes higher.
You can make your own single-page checkout. Or you can make issue simple by using one page checkout extensions supplied by the best suppliers in the world such Mageplaza,... These extensions is generated for the most optimized checkout page than ever before with all information on a single page.
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One Step Checkout help you optimize your checkout page with only one page.
I can say with you that using One Step Checkout is all in one solution for all issues you have with checkout page optimization. Why I say that? Below are the reasons why:
+ All Information On A Single Page : One Step Checkout has gathered all needed information in one page only with the smart arrangement.
+ Friendly Checkout Interface: The checkout interface is well arranged and friendly designed with highlight icons.
+Remove All Unnecessary Field: Magento 2 One Step Checkout remove all unnecessary fields such as showing order review twice when checkout, zip/postal code if your store only sells domestically, etc. Therefore, your buyers do not waste time on filling unnecessary field and checkout progress become faster and easier.
Now you know the best ways for eCommerce checkout page optimization. I hope that this post can help you in your online business.Thanks for reading and don’t forget to leave a comment if you have any questions.
And don’t forget to follow me for more eCommerce marketing tips and guides.
