Why Comprehensive Content Loses Rankings?
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Why Comprehensive Content Loses Rankings?
Comprehensive content can tend to drift off-topic. Content that ranks well tends to be on-topic. Content that ranks on page two of the search results tends to contain “side topics” that aren’t essential to the main topic.
Often ranking drops are caused by large changes in a website. When there has been a major change, you'll often see fluctuations in your rankings. This is natural and is not something to worry about.