Google Doubles Down On Guest Blog Links: Nofollow Them
Google does not like links guest posting and hasn't for several years.
John said on Twitter when questioned about what he said earlier last week "essentially if the link is within the guest post, it should be nofollow, even if it's a "natural" link you're adding there." He did add that "none of this is new" and this is the messaging Google has been using for a while (like I said above and showed).
He also added that this is not about any new plans to go after sites using guest blog posts links. He said don't expect any "ramp up manual reviews of this." He said most of the time Google can "catch most of these algorithmically anyway."
