Is Meta Description still a ranking factor in SEO?
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Is Meta Description still a ranking factor in SEO?
Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search. Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank.
Meta Description is the most important part for SEO point of view which describe the webpage and help in optimizing keyword resulting improvement in ranking in SERP.
Neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search.
Meta description currently is not ranking factor in Google search engine, But website receives good click-through rate because of meta description of Website.
A group of posts that will get a longer meta description, in which we’ll use the keyword only once.
A set of posts that will get a longer meta description. We’ll use the keyword multiple times, evenly distributed across the meta description.
A group of posts for which we’ll delete the meta description completely.
Posts that will keep their old, handcrafted, shorter, meta description and will act as our control group.
Not the ranking factor but still important to better click-through rate.
No, it is not a ranking factor for Google Search Engine anymore.
Meta Description is currently not a ranking factor in search engines. But they played a great role in improving CTR of websites.