What is a CDN and how it helps boost your SEO Performance?
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What is a CDN and how it helps boost your SEO Performance?
As CDNs improve the speed and quality of webpage delivery to the user, a CDN can be seen as part of an SEO's toolkit to improve page load speeds through more efficient delivery — as well as the compression of CSS, JS, and HTML.
A content delivery network or content distribution network is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and high performance by distributing the service spatially relative to end-users.
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CDNs use caching algorithms and canonical headers to help enhance SEO of your website by combatting duplicate content creation issues. Remember, as CDNs purge content so the most recent and relevant content loads first, they must do this across every cached version of a site.
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CDNs play a significant part in optimizing page speed. Websites’ load times significantly impact their search ranking directly.
A CDN can help you index your website faster in the Search Engine Results Pages. With more visibility in multiple and strategic locations, your business will get higher brand recognition and can grow and take advantage of the global markets.
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There are 4 main ways using a CDN can affect your SEO (for the better)
-They Decrease Average Page Load Speed
-They Increase Time on Site AKA “Dwell Time”
-They Decrease Bounce Rates
-They Speed Up Indexing in Google Image Search