What and Why Magento 2? Here’s Everything You Need to Know

Magento is one of the best e-commerce platforms that help support any medium or large scale business to enrich their online store at a competitive price. In recent years the growth of the Magento platform has been tremendous and it is now being utilized by more than 200000 online retailers. With the high-performance features, rich scalability options and the large support community, it is easy to say that Magento is the best option that one can opt for when looking for the growth of their business.

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What is Magento 2?
Magento is an open source platform. Magento 1 was the first of its version for online stores, which served well for around 8 years. But with the growing online user base, the need for business growth with better performance became a necessity which was not so easily met by the use of Magento 1. And so in 2015, Magento 2 was released as its successor to meet the rising demands of the businesses. Thus Magento 2 is the latest version of the e-commerce software from the Magento family which aims in improving the speed and performance provided by various other high-level features and thus improving conversion rates for the online stores.

Why Magento 2?
Magento 2 is the best possible shopping cart solution for your businesses. It offers a wide range of flexible tools that make it a better platform for your online stores. With the use of Magento 2, you can manage your store’s looks, content and functionalities with very much ease.

Following are a few of the detailed points which would help you in determining why Magento 2 is better and convenient as an option for e-commerce platform:

1. ADVANCED SCALABILITY AND PERFORMANCE
As compared to Magento 1, it is proven that Magento 2 works 20% faster on an average. The use of Ajax makes it convenient for users to add items to the cart without the page being reloaded. Also, the feature of full-page caching built into the platform has proven to load pages a lot faster thus making it scalable for even large scale business.

2. EASIER CHECKOUT PROCESS
In Magento 2, the checkout process now consists of only two easy steps thus helping customers with a better shopping experience and reducing cart abandonment. It offers options for guest checkouts as well without the need for login and registration. Moreover, the shipping rates are loaded dynamically once the customer enters their address for delivery. As compared to Magento 1 which had 6 step process, it is bound to increase conversion rate by the use of Magento 2.

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