Difference Between On Page and Off Page SEO
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Difference Between On Page and Off Page SEO
On Page SEO is done on the pages of your website while off page SEO is done on other sites.
before you start doing off page activities, make sure on page is done properly!
On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines.
On Page done with the websites if it properly SEO optimized then Less Off Page activities need to do for promotion
On Page SEO: Optimizing code elements that search engines use to understand your page.
Off Page SEO: Increasing a page’s rank in search engines because of it’s perceived value in a community. This perceived value leads to other sites linking, sharing or referring to your page.
Difference Between On Page and Off Page SEO
The difference between on page and off page SEO comes down to control.
In on page SEO, you can target a search term through keyword research, create a page, and tweak the content for the best results. You have complete control over your optimization efforts.
Off Page SEO is different. It relies more on promotion. These include link building, blogging, social media, and other off page SEO techniques to build awareness. Control is in the hands of your community.
Let’s get into the mechanics of on page vs off page SEO.
On Page SEO – Optimizing Page Content
On page SEO starts with keyword targeting. Once you’ve honed in on your target keyword, you can use it to optimize on page elements.
There are two parts of on page optimization to keep in mind.
The first are meta tags. These page elements are within the <head></head> section of your page. It’s information visitors won’t see directly on your page.
These page elements include:
Page Title
Page Description
Canonical URL
Open Graph Tags
Search engines use this information to display your result.
The second part of on page SEO is to optimize visible page text. This information falls under <body></body> tags. It’s the actual content on your page.
These page elements include:
Page Headers and Sub-Headers
Paragraph Text
Alt Image Tags
Internal and External Links
These are the basic mechanics behind on page SEO. It’s the starting point of improving organic search engine rank. Now let’s shift focus to off page SEO.
Off Page SEO – Generating Value
Off Page SEO techniques have to do with promotion. The goal is to increase visibility so members of your community share and refer to your page.
There are a number of off page SEO techniques which help build page authority to improve ranks. Here are a few popular techniques:
Link Building
The goal of link building is to increase the number of quality backlinks to your content.
You can build quality backlinks through:
Email Outreach: Sharing your valuable content with other members of your community. Highlight your content’s value, and in return, you may receive a reference back to your site.
Guest Blogging: By guest blogging, you can share your knowledge on a particular subject, and include a link to your own content for reference.
Feedback Submission: Reporters and bloggers looking for expert feedback are a great linking building opportunity. You can sift through these opportunities using services like HARO or SourceBottle.
Blogging
Your blog platform lets you discuss ideas with online communities. Providing useful information makes visitors think of you as an authority. This means they’ll return to your blog, engage with your ideas and share your posts.
Social Media
Social platforms are an easy way to share site content. And by promoting your content across a few major platforms, you can reach a lot of users.
Using On Page and Off Page SEO Techniques to Improve Search Rank
To get the best results, use on page and off page SEO techniques together. Think of these techniques as a process.
Start improving SEO rank by optimizing page content. You have control over this SEO process. So test SEO scores until you’ve given yourself the best chance for high ranks.
Once you’re happy with on page optimization. Start promoting your content. Reach out to your community, share ideas, and promote pages across social networks.
Promotion leads to more community members seeing the value you offer. This generates backlinks and engagement.
thanks for sharing
On-page SEO is the practice of optimizing individual web pages in order to rank higher
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page.
On page SEO Optimization is best way optimize Website. On page Activity are
Title
Meta Description
URL Structure
Sitemap.xml
Robots.txt
Google analytic
Google Webmaster
Alt txt
301 Redirection
404 Error page
SEO Off page Activity are
Content posting
Bookmarking submission
Directory submission
Classified submission
Local Business listing
PPT sharing
Question answering
Images sharing
Video sharing
Why wait for forum answers, you can also find answer from google
On-page activities improve the website structure and every aspect which makes website seo friendly while off-page activities are for link building and improving user experience.
On-page: optimizing your website.
Off-page: sending ranking signals to your website.
On page SEO Activity are
Title
Meta Description
Meta Keywords
URL Structure
Sitemap.xml
Robots.txt
Heading tags
Alt txt
404 Error page
301 Redirection
Off page Activity are
Article submission
Blog submission
Directory submission
Images sharing
Video sharing
Info-graphics submission
Guest posting
PPT sharing
PDF submission
On page SEO
Title
Meta Description
Meta Keywords
URL Structure
Sitemap.xml
Robots.txt
Heading tags
301 Redirection
404 Error page
OnPage SEO - It makes our website more user and search engine friendly.
OffPage SEO - It helps to increase our website rankings on search engines with different kind of queries and also improve organic as well as referral traffic on our website.
On page Optimization
Meta Title
Meta Description
Meta Keywords
URL Structure
Sitemap.xml
Robot.txt
Alt txt
301 Redirection
404 Error page
Heading tags
Off page Activity are
Article submission
Blog submission
Classified submission
Bookmarking submission
Directory submission
Images sharing
Video sharing
Info-graphic submission
Guest posting
PPT sharing
PDF submission
In on page seo we work on our website and adds following things in our website Meta Title, Meta Description, Meta Keywords, URL Structure, Sitemap.xml, Robot.txt, Alt txt, 301 Redirection, 404 Error page, Heading tags. Where as in off page seo we create backlinks by doing Article submission, Blog submission, Directory submission, PDF Submission, Forum posting, Social Bookmarking and Profile Linking.
Hi.....!
On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It's important to understand the difference between on page and off page SEO.
Thanks....