What is the process of Content Marketing to earn link value?

Hello Everyone !! What is the process of Content Marketing to earn link value?

A smart content marketing campaign typically starts with researching sites that would provide the best visibility and reputation benefits for the publisher (consider conflict with prior assertion of, “Any campaign that starts with “getting links” as the objective…”). However, it may also be useful to have an understanding of how search engines place value on a link. Although there are many metrics for evaluating a link as previously discussed, as an individual link builder many of those data items are hard to determine (e.g., when a link was first added to a site).

Read out this Blog to Know more about the content marketing :- http://www.wordstream.com/blog/ws/20...eginners-guide

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”