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What is Downselling and how can you use it in your business?

  1. #1
    Junior Member
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    Nov 2019
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    Default What is Downselling and how can you use it in your business?

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    Downselling is a marketing strategy based on the premise of offering a low-priced product for customers to purchase when they first click on the page.

    Once the customer has been presented with an offer they cant refuse, theres no point keeping them waiting around as you go through all the hassle of getting payment details. For the best chance of conversion, it pays to move quickly once theyve said yes.

    Downselling helps a customer who is already engaged with your brand make another purchase without leaving your site or disrupting their workflow. This strategy keeps them from losing interest, and keeps you in the mind of the buyer throughout their purchasing journey.

    People dont like paying more than they have to. If they can get the same thing elsewhere for less, they will take it. It's as simple as that. So why do we offer the same product at different price points?

    Not enough sales? Then read on to know how downselling can help you.

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  2. #2
    Junior Member
    Join Date
    Sep 2018
    Oman, Muscat
    Thanked 2 Times in 2 Posts


    The down selling system is the most common way of selling a current costly item at a less expensive expense to entice the clients or offering a less expensive however significant item to what the client could think about purchasing as an option in contrast to what exactly felt like a costly arrangement to them.

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