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The 4Ps of E-Commerce | What You Need to Know

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    Marketing Mix is basically the set of actions used by a company to promote the brand or its products. The set of factors that a company can leverage to make customers purchase the products. It is usually referred to as the set of 4 Ps – Product, Price, Promotion, and Place.

    But if we look at it theoretically, it is a broader concept. Generally, there are three new Ps that have additionally been done – Process, People and Physical Evidence, but the priority of the top 4 remains the same. Check out in detail about all 4 Ps here!
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