The configuration to set up discounted product prices based on the customer groups from the admin panel in Magento 2 store is called group pricing.

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Benefits of Magento 2 Customer Group Pricing:

  • Prompt customers to upgrade their customer group to avail discounts
  • Targeted marketing campaigns
  • Suits the wholesale customers
  • Reward loyal customers, hence, earn trust and credibility

Learn the steps to set Magento 2 Customer Group Pricing at

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