Google is a popular search engine giant that has made a big name in the field of online industry. The search engine is influencing the growth probabilities of eCommerce shops to a very large level. It can help in optimizing the performance of your eCommerce store by providing high-quality product feed to reach the right people with relevant product ads. With Google Shopping, online shopping sites can show their product pictures and prices right at the top of the search results. Google Shopping is majorly influenced by two platforms: AdWords and Google Merchant Center. Google Merchant Center is where you can make your items feed live. AdWords is where your actual shopping campaigns are build. You can adjust your budget, handle your bids, gain insights, and make optimizations based on performance in Google AdWords.
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Features provided By Magento Google Shopping Module:
1. The Magento Google Shopping Integration module automates the whole process of listing the items on Google Shopping from the eCommerce store.
2. The store owner can automatically modify the product inventory between the two stores from the back-interface of the Google Shopping Magento Integration module.
3. The Magento Google Shopping integration module provides real-time synchronization of items, inventory and between the Google Shopping API and Magento shops is an easy means to excel the online businesses.
4. The store owner gets an feature to create N number of profiles in the back-interface of the Magento Google Shopping Integration extension.
5. The profile-based upload allows the admin to list the products in bulk. Moreover, any changes required in the product details can be done by making changes in the profile created in the back-end of the Google Shopping Magento API integration addon.

Advantages for Admin:
1. The Magento Google Shopping module is simple to install and configure. No technical skills is required.
2. Google Shopping Magento module saves the time and effort of owner with the automatic synchronization options.
3. Store owner can easily map store categories and attributes of the products with the help of Magento Google Shopping Connector. They need not fumble into the technical complexities.
4. The real-time synchronization can be disabled to add the products manually.
5. Store owner can download product feed from Magento Google Shopping Integration module to add it to Google Merchant Center.

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