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What data you can get using Google Analytics?

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    -See your most important analytics data first
    -Find out which online campaigns bring the most traffic and conversions
    -Determine where your best visitors are located
    -Learn what people are searching for on your site
    -Visualize what people click on the most
    -Uncover your top content
    -Identify your worst performing pages

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    Google Analytics doesn't know if your website is an ecommerce website, or one that focuses on lead generation, content marketing, or a simple informational site.
    ...
    Tracking More Than Pageviews
    File Downloads.
    Contact Form Submissions.
    Clicks on Emails or Phone Numbers.
    Outbound Link Clicks.

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