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What is Drop off in Google Analytics?

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    "Drop off" mirrors the page on which guest left a recognized "Guests Flow" - the planned progression of your traffic - and went down a way unique in relation to the Visitors Flow.

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    "Drop off" reflects the page on which visitor left an identified "Visitors Flow" - the intended flow of your traffic - and went down a path different than the Visitors Flow

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    "Drop off" reflects the page on which visitor left an identified "Visitors Flow" - the intended flow of your traffic - and went down a path different than the Visitors Flow.

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    A drop off means that the user left the website after that page. Either that or his cookie got reset, which again is more likely when the user has stopped interacting with your website.

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