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What is link equity?

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    Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.

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    Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

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    Link Equity also known as Link Juice, is a search engine ranking element framed on a thought that particular links pass value and authority starting with one page to another.

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    Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. ... Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.

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    Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another.

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    Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link equity can be passed along to a webpage from both internal links (links coming from the same website) and external links (links coming from another website).

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