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How important is Click through rate (CTR) in Search engine optimization (SEO)?

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    Click-through rate is important for SEO, in more than one way. ... SERP results that have a higher than expected CTR have been known to improve, and those with lower CTR to decline. No matter the case, optimizing CTR will bring results, especially when replicated at scale.

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    CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn't work) when trying to reach your target audience. A low CTR could indicate that you're targeting the wrong audience or that you're not speaking their language persuasively enough to convince them to click.

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    CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn't work) when trying to reach your target audience. A low CTR could indicate that you're targeting the wrong audience or that you're not speaking their language persuasively enough to convince them to click

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