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What are the types of keywords in PPC?

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    PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account.

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    Quote Originally Posted by sophiawils59 View Post
    -Broad Match
    -Broad Match Modifier
    -Phrase Match
    -Exact Match
    I hope this helps @OP to understand PPC keywords else he can use Google

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