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What is a Google Penalty and how to avoid them?

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    Here are the top 3 guidelines to avoid a penalty:

    Don't buy links. Links passing SEO value to your site should look natural.
    Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings.
    Make original, quality content.

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    Here are some ways to avoid Google penalties

    -Don't go for buying links
    -Do not link to bad page rank sites
    -Don’t use sneaky mobile redirects
    -Don’t sell your link
    -Don’t use duplicate content
    -Don’t use hidden text

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    A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.
    You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:
    • Cloaking and/or Sneaky Redirects
    • Hidden Text
    • Keyword Stuffing
    • Pure Spam
    • Spammy Structured Markup
    • Thin Content With Little or No Actual Value
    • Unnatural Inbound and/or External Links

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    There are the best ways to avoid Google penalties. The ways are following
    a) Don't buy links. Links passing SEO value to your site should look natural
    b) Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings
    c) Make original, quality content

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