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7 ways to power up your Ecommerce sales with Instagram

  1. #1
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    Default 7 ways to power up your Ecommerce sales with Instagram

    Instagram marketing is a real powerhouse of social media marketing for any Ecommerce business. Instagram has over 1 billion active users per month, and more than 60% of users come in contact with businesses and brands on the platform.

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    Now Instagram has become much more than just a photo-sharing app. With its features like products tagging in posts and shopping stories, it has become a social network to a serious network for Ecommerce businesses.

    But just by being on Instagram won’t make much of a difference to your business, you need strategic planning and tools to power up your sales. Below we have come up with 7 tips you can use to power up your Ecommerce business with the right use of Instagram.

    1. Build your social proof
    Social proof is literally a great strategy that you can apply to your Instagram stories and posts to make potential consumers purchase your products when they see other customers are happy with their purchase. It is the psychological concept you can apply, which indicates the power of consumer opinions.

    With high-quality content and regular posting, you can get high-quality followers on Instagram, which can help build an excellent social report for your Ecommerce business. And once the word gets out, the sales will start to come, and conversions will happen.

    2. Optimize your profile and bio
    The first thing you should do is change your profile to a business profile. You can enable this by going into the settings tab. It will enable few options such as promoting your offers and posts, sell your products, and you can look at the insights and analytics of your posts.

    Your profile picture should contain the logo or relevant image of your Ecommerce store. People on Instagram will only be able to remember you by the logo or the products you sell, so make sure that you include that in your profile picture.

    If you don’t have more than 10,000 followers on Instagram, then there is only one place you can promote the link of your Ecommerce site, and it is your bio. The space for bio is also short, so make sure that when customers arrive at your Instagram profile, they should be able to know who you are, what you do, and the products you sell by writing a short and compelling bio.

    3. Maximize the use of shoppable posts
    Not everyone will be able to use the shoppable posts in their posts, which is an expansion of Instagram’s shopping ability that lets consumers buy the products from discovering to checkout without having to leave the Instagram app.

    This added feature to send traffic directly from the Instagram posts to purchase will help Ecommerce businesses to connect with their followers and new audiences and will streamline their purchase journey. Also, your users will be able to browse to your Instagram shop feeds from your profile. If you are on the Magento Ecommerce platform, then you can use Shoppable Instagram extension to make your Instagram post into the shoppable post.

    4. Start the giveaways and contests
    One of the best ways you can build trust and connect with your audience on Instagram is to start the giveaways and contests occasionally. It is a no-brainer that everyone loves free things, and giveaways are one of the best tactics to improve your sales.

    Contests help draw lots of attention to your Ecommerce business. You can ask your followers to tag their friends and use particular hashtags, which can increase the reach of your business on Instagram.
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  2. #2
    Junior Member kajal's Avatar
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    Sep 2014
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    Hi Friends,
    Thanks for sharing helpful info.

  3. #3
    Junior Member
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    Nov 2019
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    It's an amazing post! Thanks for providing this informative content about the usefulness of Instagram for improving eCommerce sales.

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