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What are meta descriptions?

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    The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

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    The meta description is an HTML tag that helps Google ( or search engines in general) to understand your website. Most importantly, it’s the data that’s displayed in the SERPs (rankings).

    It will look like this:

    <meta name=”description” content=”meta description goes here.”/>

    It is not a ranking factor in itself, however, how well the meta description presents the page on the SERP, the more people will click the result. This is called the CTR (Click through rate) and a higher CTR is a ranking factor.

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    Meta description tag is an HTML attribute in SEO that gives a brief summary of the webpage. Google and other search engines displays both the meta title and meta description in the search results.

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    The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO .

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