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What the key metrics to measure the success of paid search campaigns?

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    Junior Member kajal's Avatar
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    Hi Friends,
    5 Key Metrics to Measure Success of Paid Search Campaigns

    #1: Quality Score. Quality Score is Google's measure of the relevance of your keywords, used to ensure that searchers see relevant ads and have a positive experience.
    #2: Click-Through Rate.
    #3: Conversion Rate.
    #4: Cost Per Conversion.
    #5: Wasted Spend.

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    -Click-through Rates (CTR)
    -Cost per Click (CPC)
    -Quality Score
    -Conversion Rate (CVR)
    -Cost per Acquisition (CPA)

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