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Which KPIs would you use in Social Media reports?

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    Junior Member kajal's Avatar
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    Hi Friends,
    KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.

    • Number of active fans/followers
    • Number of likes, comments, and shares
    • A number of brand mentions.
    • Traffic data.
    • Social connections.
    • Video/SlideShare views, etc.


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    Likes.
    Engagement.
    Followers growth.
    Traffic conversions.
    Social interactions.
    Social sentiment.
    Social visitor goals.
    Social shares.
    Web visitors from social channels.
    Social visitors conversion rates.

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    KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.

    Number of active fans/followers
    Number of likes, comments, and shares
    A number of brand mentions.
    Traffic data.
    Social connections.
    Video/SlideShare views, etc.

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    -Reach
    -Impressions
    -Shares/Retweets
    -Likes/Reactions/Favorites
    -Comments/Replies
    -Link Clicks
    -Social Referral Traffic
    -Conversions/Leads/Purchases
    -Followers

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