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Which KPIs would you use in Social Media reports?
Which KPIs would you use in Social Media reports?
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Junior Member
Hi Friends,
KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.
- Number of active fans/followers
- Number of likes, comments, and shares
- A number of brand mentions.
- Traffic data.
- Social connections.
- Video/SlideShare views, etc.
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Likes.
Engagement.
Followers growth.
Traffic conversions.
Social interactions.
Social sentiment.
Social visitor goals.
Social shares.
Web visitors from social channels.
Social visitors conversion rates.
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KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.
Number of active fans/followers
Number of likes, comments, and shares
A number of brand mentions.
Traffic data.
Social connections.
Video/SlideShare views, etc.
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-Reach
-Impressions
-Shares/Retweets
-Likes/Reactions/Favorites
-Comments/Replies
-Link Clicks
-Social Referral Traffic
-Conversions/Leads/Purchases
-Followers
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