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What is Content Marketing?

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    Content marketing aligns business and customer information demands with relevant content. Quality content can attract, retain and convert a targeted audience. Through blogging, social media and eBooks, content marketers use a variety of tactics to consistently inform and convince their clients. Content marketing is used by small and large-scale businesses.

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    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

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    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

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    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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    Content marketing is a digital strategy in which companies create educational content on a consistent basis to increase traffic, leads, and sales.

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    Enter content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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