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What is the difference between branding and direct marketing?

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    Branding- Marketers try to create an image. Brands try to penetrate the psyche of the consumers.

    Direct Marketing- Door to door selling, selling over phone calls, emails, messages, try outs etc. fall under direct marketing.

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    Hi Friends,
    1.Direct marketing have short term orientation and branding is having the objective of long term advertising.
    2.Direct marketing is having a quick customer action .Direct marketing can occur through variety of media.Branding will take long time to take action.

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    Brand Marketing: The focus of brand marketing is on building awareness. It’s about announcing that your e-commerce venture is up and running and telling people what it does, with a whole lot of zing. Brand marketing is eloquent, creative, hoity-toity and attention-grabbing.
    Direct Marketing: The indirect marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads, etc.

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    Direct marketing is something that you do through emails, PPC Campaigns and doing PR's.
    Branding is something that you do through social media or like channels so that people can recognize you by just seeing your logo.

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