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How does Google Analytics event tracking work?

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    Junior Member kajal's Avatar
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    Hi Friends,
    Event tracking leverages a custom code snippet that you add to the elements that you want to track on your website. Whenever users interact with that element, the code tells Google Analytics to record the event.

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    Last edited by kajal; 18-11-2019 at 05:37 AM.

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    An “Event” in Google Analytics language simply means the “user interactions with content that can be tracked independently from a web page or a screen load.” In other words, Event Tracking helps you collect data about specific interactions users had with the content on your webpage/app.

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    How does event tracking paintings? Event tracking leverages a custom code snippet that you add to the elements that you need to song to your internet site. Whenever customers interact with that element, the code tells Google Analytics to record the event.

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    A snippet of custom code is added to the link code on the items you want to track on your website and when the item is clicked, the element is tracked and displayed as an event in Google Analytics.

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