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What is google analytics event tracking ?

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    It is a useful feature that allows you to record interactions with elements of your website which aren't tracked as standard within Google Analytics.

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    Google Analytics Event tracking is a useful feature that allows you to record interactions with elements of your website which aren't tracked as standard within Google Analytics. You can set up event tracking manually on each link or use Google Tag Manager to automate your event tracking.

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    An “Event” in Google Analytics language simply means the “user interactions with content that can be tracked independently from a web page or a screen load.”In other words, Event Tracking helps you collect data about specific interactions users had with the content on your webpage/app.

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    Event Tracking is a feature that’s baked into Google Analytics but requires additional setup to use beyond merely adding the regular Google Analytics tracking code to your site. For that reason, many webmasters who aren’t heavily into analytics often eschew using Event Tracking because of its perceived complexity.

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