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What is the Penguin Update?

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    Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

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    Google launched the Penguin Update in April 2012 to better catch sites consider to be spamming its search results, in particular, those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings

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    Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

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    Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

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