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What is KPI in analytics?

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    Junior Member kajal's Avatar
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    Hi Friends,
    A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics.

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    A Google Analytics KPI is an objectively measurable performance indicator used to monitor, analyze and optimize user behaviors on websites.

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